Toga Hospitality celebrated the rebranding of Medina on Crown to Adina Apartment Hotel Sydney, hosting seats at a Sydney Theatre Company play staring William Hurt.

Guests of Toga were treated to Eugene O'Neill's Pulitzer Prize winning play, Long Day's Journey into Night.

After the redesigning of Medina on Crown, which took it from a classic and sleek hotel to one with a little more edge, Toga realised the hotel had the look of its designer Adina Apartment Hotels currently located across Europe in Berlin, Frankfurt, Budapest, Copenhagen and soon Hamburg.

Toga was the first Australian group to bring an Australian hotel into Europe, with plans to expand its reach with an Adina Apartment Hotel to open in Hamburg in November 2011 and another in Berlin in February 2011.